Our view on Jumeirah Asora Bay.
This is the smallest and most exclusive collection we cover, and the case for it is coherent: a beachfront that cannot be extended, twenty-nine households, and amenities that belong to them rather than to a hotel. Meraas publishes a price and a live availability status, which makes the proposition straightforward to judge. Take the floor area of the residence you are shown, turn AED 49 million into a rate per square foot, and take the payment schedule in writing.
+What we like
- Genuine scarcity: 29 residences on a beachfront with no land behind it
- A published starting price and a live availability status
- Amenities private to residents, not shared with a hotel operation
- Infrastructure already complete, with vertical construction under way
- Jumeirah Group as operator, on a site where the operator is much of what you are buying
iGood to know
- Handover is scheduled for 2029, so this is a purchase with a three-year horizon.
- La Mer is a destination rather than a through route, reached by car along Jumeirah Street and Al Wasl Road.
- Twenty-nine homes makes for a small, exclusive resale set.
- The value of the address rests on Meraas continuing to invest in La Mer, as it has since 2017.