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Rove and IRTH sign exclusive deal for new Rove Home projects, starting with 200 homes in The Greens

Rove Hotels and IRTH Group have agreed an exclusive multi-year partnership for standalone Rove Home residences across the UAE. The first, Rove Home The Greens, goes on sale before the end of 2026.

Published 1 min read

Rove Hotels and IRTH Group have signed an exclusive, multi-year partnership to develop standalone Rove Home residential projects across the UAE. IRTH will develop the buildings; Rove brings its hospitality brand, design and shared-space concept.

01The first project: Rove Home The Greens

  • 200 residences in The Greens, an established Dubai community with direct access to Sheikh Zayed Road.
  • Shared spaces and amenities built around wellness, work, sport and social life.
  • Sales open before the end of 2026. Prices, unit sizes, the payment plan and the handover date have not been released yet.

See Rove Home The Greens for updates as IRTH confirms the details.

02Where the partnership starts from

Rove and IRTH have already worked together on three Rove Home residential buildings, Rove Home Downtown Dubai, Rove Home Marasi Drive and Rove Home Dubai Marina, and on HQ by Rove, a hospitality-branded office building at Marasi Bay. The companies say these projects add up to more than 2,000 sold-out homes and offices in Dubai. The first, Rove Home Downtown, launched in 2023 and is close to completion, with handover expected to start before the end of 2026.

03Why it matters for buyers

The earlier Rove Home buildings are reported as sold out, so buyers interested in The Greens should register before sales open. Earlier Rove Home projects have offered compact, modular layouts that can be combined into larger homes, which suits both end users and investors looking for rental demand close to Dubai Internet City and Dubai Marina.

See all IRTH Group projects.

ProjectsProjects in this story.

SourcesWhere this story comes from.

Sources

  1. Zawya: Rove Hotels, IRTH Group announce UAE residential expansion, 17 September 2026
  2. Khaleej Times: Rove Hotels, IRTH Group to launch new residential projects across UAE, 1 October 2026

Corrections

  • No corrections to this story. If something has changed or is wrong, tell us and we will correct it and log the change here.

1 Oct 2026, 20:40 GST · Reported by OffPlan Insider Newsdesk, checked against the developer's own material before publication.

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