The project
About HOLM Linea
LINEA by HOLM is a single low rise residential building on a plot in Jumeirah Garden City, the central Dubai district that covers the older Satwa and Al Wasl fabric on the north side of Sheikh Zayed Road. The Dubai Land Department describes the approved building as ground, two podium levels, eight floors and a roof, residential, at 210 units. That is a small building by Dubai standards and deliberately so: the developer describes the scheme as designed at a low to mid rise scale, and the whole of HOLM’s Dubai output so far sits in this one district at this kind of height.
The unit schedule is unusually clean. The developer’s January 2026 factsheet lists 96 studios with a minimum area of 386 sq ft from AED 960,000, 89 one bedrooms from 626 sq ft at AED 1.5 million and 25 two bedrooms from 986 sq ft at AED 2.4 million. Those three numbers add to exactly 210, which is exactly what the Dubai register counts. Launch material rarely reconciles to the register that precisely, and it is worth noting when it does.
What the building is selling is position. DIFC, Downtown Dubai, Business Bay, City Walk and the Jumeirah coast are all a short drive, and the Red Line runs along the southern edge of the district on Sheikh Zayed Road. Very little in Dubai sits this close to the business core at these prices, because the land here was built on decades ago and is only now being redeveloped plot by plot. The amenity package is stacked on the roof rather than spread across a podium: a rooftop infinity pool, a rooftop padel court, a gym, a landscaped garden, kids play areas, outdoor seating and barbecue areas. Homes are sold fully fitted, with integrated smart home systems and appliances, and agency material describes them as fully furnished.
The register adds two things the marketing does not. The first is pace: construction is recorded as starting on 1 February 2026 and the site was logged at 0.69 per cent complete at the inspection on 27 July 2026, against an estimated completion of 15 June 2028. The second is the market: 193 sales are already recorded against the 210 units, and every recorded price sits above the advertised entry figure for its type.