Jumeirah Asora Bay

Jumeirah Asora Bay is a 29-residence enclave at the southern tip of La Mer, developed by Meraas and operated by Jumeirah Group. Rather than a tower, it is built into two sculpted coastal hills that step down through terraced gardens to a sheltered cove, so the residences look out over the Arabian Gulf on one side and across the city on the other.

The collection is deliberately small: four, five and six-bedroom apartments, a single seven-bedroom penthouse, and six Ocean Mansions running from four to seven bedrooms. Twenty-nine homes in total, on a beachfront with no land behind it.

Prices start at AED 49 million, and at that price the entry residence is a four-bedroom apartment. Meraas is unusual among Dubai developers at this level in publishing both a starting price and a live availability status on its own project page, and it uses that status honestly — Bulgari Ocean Mansions and Bulgari Lighthouse are both marked sold out on the same site. Asora Bay currently reads as having properties available.

The amenities are private to residents rather than shared with a hotel. A wellness spa, a members’ club, and the terraced gardens that run down to the cove. That distinction matters at this end of the market: a branded residence attached to a working hotel shares its pool deck, its lobby and its service lifts with guests, and this one does not.

On the build. Meraas’s own progress figures show infrastructure complete and overall development at 4 per cent, against a handover stated as 2029 by Dubai Holding at launch in April 2025. Infrastructure being finished is the meaningful half of that: the reclamation, servicing and access are done, so what remains is vertical construction on a prepared site.

The address is the product. La Mer sits in Jumeirah 1, five kilometres from Downtown along Jumeirah Street, with Port de La Mer’s marina at its northern end and the J1 Beach dining strip on the sand. There is no Metro station and no through road — Jumeirah Street runs past the destination rather than into it, so nothing arrives here that is not coming here. Our La Mer area guide covers what that means to live with.

Before you commit. Ask for the floor area of the specific residence you are shown, alongside the payment schedule, and check the project registration and escrow position yourself on Dubai REST or the Dubai Land Department’s project status service. Area in hand, the rate per square foot is what lets you weigh this against anything else on the same coast.