Skip to content
OffPlan Insider
Insider desk Get my shortlist

Waterfront district Dubai

La Mer

La Mer area guide: the Meraas beachfront destination in Jumeirah 1, five kilometres from Downtown. No Metro station, no through road, and residential…

Emirate
Dubai
Ownership
Freehold
Metro
No Metro station
Projects analysed
1

Figures as at September 2026

Image: Developer material · computer-generated render

1project analysed1developer on recordEvery Dubai project

La Mer at a glance

Freehold for foreign buyers
Yes

Advantages and considerations

Why choose La Mer?

An honest look at what works here and what to watch, taken from the record rather than the brochure.

What is strong

  • No land bank behind it and no phase two of housing supply, which is as close to fixed supply as Dubai gets.
  • The destination is built and trading. J1 Beach, Port de La Mer and the dining strip are operating, not promised.
  • Five kilometres from Downtown on Jumeirah Street, in one of the oldest and most established residential districts in the city.
  • The residential arriving here is at the very top of the market, which sets a high floor for the address.

What to watch

  • No Metro station and no through road. Access is Jumeirah Street and Al Wasl Road, both of which load at peak.
  • The destination has already been repositioned once, from the original 2017 La Mer concept into J1 Beach, so the retail identity is not fixed.
  • Beyond the promenade there is very little reachable on foot, and crossing Jumeirah Street is a real barrier.
  • At AED 49 million entry on current launches, the buyer pool is small and so is the resale market.
  • Meraas publishes no reclaimed land area and no split between La Mer North and South.

Our take

La Mer is a scarcity and lifestyle purchase at the very top of the Dubai market, and the honest thing to say about it is that the liquidity matches the price. Very few buyers exist at this level, so the exit is slower than anywhere else on this site. Buy it because you want to live on that beach, and treat any capital-growth argument as secondary. Drive Jumeirah Street and Al Wasl Road at the hours you would actually use them before committing.

La Mer location and map

Where La Mer sits, and what surrounds it.

Map tiles from OpenStreetMap, loaded when this section comes into view. Community names shown on the map are OpenStreetMap data, not our own placements.

La Mer connectivity: metro, bus and roads

We publish no drive times for La Mer because we have not measured any. What is documented is the geometry: the destination sits on Jumeirah Street in Jumeirah 1, the developer's own material places it five kilometres from Downtown, and there is no Metro station and no through road. Anyone weighing a purchase here should drive the Jumeirah Street and Al Wasl Road routes at the hours they would actually use them, in both directions, before treating any published journey time as a fact.

  • MetroNo Metro station

    There is no Metro station at La Mer and none is announced. The Red Line runs inland along Sheikh Zayed Road, several kilometres away and not walkable from the beachfront. This is a car and taxi address.

    • There is no Metro station at La Mer, and none is announced.
    • The Red Line runs inland along Sheikh Zayed Road, several kilometres away, so no station is walkable from the beachfront.
    • Treat this as a car and taxi address. If Metro access matters to you, it is not this address.
  • BusNot confirmed

    RTA routes serve Jumeirah Street, but we have not confirmed individual route numbers or stops against the RTA.

  • RoadJumeirah Street and Al Wasl Road

    Jumeirah Street runs along the landward edge with Al Wasl Road a block inland; 2nd December Street and Al Safa Street connect east to Sheikh Zayed Road. La Mer is a destination rather than a through route.

    • Jumeirah Street (Jumeirah Road, D94) runs along the landward edge and connects north to Dubai Marine and south towards Umm Suqeim
    • Al Wasl Road (D92) one block inland, the parallel route towards Downtown and Al Safa
    • 2nd December Street and Al Safa Street connect east to Sheikh Zayed Road (E11)
    • La Mer itself is a destination, not a through route: traffic that enters is arriving, not passing
  • On footWalkable within, isolated without
    • The promenade, the beach strip and Port de La Mer are genuinely walkable end to end. Beyond the destination there is very little you can reach on foot, and crossing Jumeirah Street into residential Jumeirah is a road crossing rather than a stroll. Plan on driving for anything that is not on the sand.

La Mer is a reclaimed beachfront destination developed by Meraas in Jumeirah 1, Dubai, roughly five kilometres from Downtown along Jumeirah Street. It runs as La Mer North and La Mer South, with the Port de La Mer marina at the northern end and the beach and dining strip now operating as J1 Beach. It has no Metro station and no through road, which is why it carries some of the highest residential prices in Dubai: Meraas is currently selling Jumeirah Asora Bay at La Mer South from AED 49 million, and Solaya, with Brookfield Properties, on the same beachfront.

La Mer is a Meraas beachfront destination in Jumeirah 1, built on reclaimed land along the Arabian Gulf between Jumeirah Street and the sea. It divides into La Mer North and La Mer South, with the Port de La Mer marina district at its northern end and the sand and dining strip now trading as J1 Beach.

What makes it an ultra-prime address is what it lacks. There is no Metro station. There is no through road: Jumeirah Street runs past it, not through it, so nothing arrives here that is not coming here. In a city where most premium addresses are defined by how quickly you can leave them, La Mer is defined by how few people pass through.

That is also the honest risk. A car-dependent beachfront strip five kilometres from Downtown is exposed to exactly one thing: whether the destination around it keeps being maintained and re-invested in. La Mer has already been through one reinvention, from the original 2017 retail and beach concept to J1 Beach. Buyers here are buying an operator’s ongoing commitment as much as a plot.

Last reviewed 8 September 2026 · How we verify

La Mer spotlight

Projects we have analysed in La Mer

Every development here with a page on OffPlan Insider, with its starting price and handover exactly as published.

Jumeirah Asora Bay seen from the hillsideRegistration openJumeirah Asora BayMeraasFrom AED 49M · 2029

Developers active here

Meraas1 project analysed

What is being built

The supply picture in La Mer

Aggregated from the 1 project we have analysed here, covering 29 homes. This is supply only. We do not publish a demand figure, because the search-volume numbers portals quote cannot be audited by a reader.

Unit types released

TypeProjectsSize, sq ftFrom
4 bedroom1not publishedon request
5 bedroom1not publishedon request
6 bedroom1not publishedon request
7 bedroom penthouse1not publishedon request
7 bedroom mansion1not publishedon request

Projects counts how many analysed developments here offer that type. It is not a count of homes, because developers rarely publish the per-type unit split.

Built from: Jumeirah Asora Bay.

La Mer rental yield: gross versus net

Every yield quoted in a listing is gross. This is the same purchase after the costs that are not optional. Change any figure and the answer updates.

Gross yield7.50%
Net yield5.85%

Drag: 165 basis points

Annual rent120,000
Service charge−5,600
Management−7,200
Voids−9,600
Insurance and maintenance−4,000
Net income93,600

District cooling is not included. Where a unit is on Empower or Emicool, the fixed capacity charge accrues whether or not anyone is living there, and it is generally the owner cost unless the tenancy contract shifts it.

Property ownership and regulation in Dubai

UAE property law is set emirate by emirate, not federally. What follows applies in Dubai and does not carry across to other emirates.

Regulator
Dubai Land Department (DLD), with the Real Estate Regulatory Agency (RERA) as its regulatory arm
Property register
Property Register for title deeds; the Interim Real Property Register, known as Oqood, for off-plan
Foreign ownership
Freehold, open to all nationalities in designated areas

Off-plan and escrow

Law No. 8 of 2007 requires every off-plan project to hold buyer money in a project-specific escrow account, ring-fenced from the developer creditors, with releases against certified construction milestones. Law No. 13 of 2008 creates the interim register and makes an unregistered off-plan disposition void. Law No. 19 of 2020 sets the maximum a developer may retain if a purchase fails, and those limits are public order, so no contract can override them.

Ownership in detail

Foreign nationals may hold freehold title in areas designated for foreign ownership. Outside those areas, ownership is restricted to UAE and GCC nationals.

Sources: dlp.dubai.gov.ae, dubailand.gov.ae.

Off-plan projects here

How we checked this

Sources and verification

3 publishers · reviewed 8 Sep 2026

Figures as at September 2026.