Jacob & Co. Beachfront Living by Ohana

Jacob & Co. Beachfront Living is a 457-residence development by Ohana on the Al Jurf coast in Abu Dhabi emirate, valued by the developer at AED 4.7 billion, with the watchmaker Jacob & Co. as brand partner. Handover is stated for Q2 2028.

It spans an unusually wide range for a single scheme: 43 sqm apartments at one end, a 1,500 sqm beachfront mansion at the other, with villas, canal villas, penthouses and sky mansions in between. Nine published types in all.

Ohana publishes a size and a starting price for every one of them, on its own website. That is worth pausing on, because it is the only ultra-prime project in the UAE we have found that does. It means the arithmetic below is possible here and nowhere else. The rates are our calculation from Ohana’s figures, at 10.7639 sq ft to the square metre.

Finding one: the three standard villas are priced off a flat rate card. Four bed, five bed and six bed come out at AED 2,393, 2,418 and 2,416 per square foot — a spread of one per cent across a 51 per cent difference in size. Ohana charges no premium for the larger house and gives no discount on it. If you want more space here, more space is exactly what the extra money buys, which is rarer than it sounds.

Finding two, and this is the one to take to the sales meeting: the canal costs you a bedroom and AED 6.5 million. A five-bedroom canal villa is 480 sqm at AED 19.5 million. A six-bedroom standard villa is 500 sqm — more space, one more bedroom — at AED 13 million. Expressed as a rate, the canal villas run about 56 per cent above the standard villas, AED 3,774 against AED 2,418. That is the price of the water frontage, isolated cleanly, which is a calculation you cannot do on any other project we cover.

Finding three: the smallest apartment is dearer per foot than every standard villa. At 43 sqm and AED 1.5 million, the entry apartment runs AED 3,241 per square foot — a third more than the AED 2,393 of a 330 sqm four-bedroom villa. We found the same inversion at Sobha Sanctuary, where the cheapest square foot in the masterplan was a four-bedroom garden villa and the dearest a two-bedroom apartment. Small units carry the higher rate. The headline entry price is the smallest number on the list and the worst value on it.

One thing to establish before you use the table. Ohana gives its sizes in square metres; ask which measure they are — internal area, built-up area, or built-up plus terraces. On a beachfront villa with substantial outdoor space those three can differ by a quarter or more, and every rate above moves with the answer.

The developer. Ohana is an Abu Dhabi developer whose other announced scheme is Manchester City Yas Residences on Yas Island, a USD 4.1 billion project of more than 2,000 homes launched in early 2026. Its Yas release states that the project is registered under Abu Dhabi Real Estate Centre supervision with escrow through the Madhmoun platform; ask for the equivalent registration number and escrow bank for Al Jurf in writing, since Abu Dhabi has no public lookup of the kind Dubai offers.

The address is covered in our Al Jurf area guide: a resort coast on the Sheikh Zayed Road corridor between Abu Dhabi and Dubai, with a coastal reserve behind it.